Advertising & Marketing

Y2K… An Update from Ten Years Later

The first decade of the twentieth century is one of the most schizophrenic of the modern era I would have to say.

The explosion of finance (taking over the majority of some of the major economies such as the U.S. and U.K.) and the expansion of the middle-class in many countries,  the explosion of communications technology, the (partial) democratization of that technology,  the almost unfathomable extraction and processing of natural (and some finite) natural resources, the advance of science and knowledge and art, travel across the globe and elsewhere on a regular basis, the fact that almost seven billion humans exist, and some in prosperity… is all testament to the marvelous spectacle that the human species has become.

Of course, there was a whole other side to the coin: (in no particular order) the (divided) U.S. Supreme Court intervening in the Florida election, the George W. Bush administration (the entry for an ideology advocating U.S. hegemony and pre-emptive warfare in the world’s hyperpower), dot.com bubble bursting, Sept. 11 and the de-stabilization/radicalization of the Middle East (with lots of help from Western nations), Enron/WorldCom/etc., mindless and mind-boggling consumerism, loose monetary and economic policy (everywhere), graft and corruption (everywhere), financial fraud on a massive scale (or the realization that our modern economy is a Ponzi scheme actually fueled by cheap petroleum energy), the Iraq War, $140/barrel oil, real estate bubbles (everywhere), the seeming rise of xenophobia and divisive politics in many countries, the massive concentration of wealth world-wide, and (the related) massive expansion of the money supply (everywhere), pollution and environmental degradation, Peak Oil/Energy, the “Great Contraction” and financial meltdown world-wide….

I have heard/read many people who say the first decade of the 20th century has been one of the worst in some time and I would have to agree.  And all at the time that we were worried about was if our computers might crash.

(Sent from my old desktop that I am going to convert into a Linux-distro-testing-safe-internet-surfing PC in the coming week…)

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A culture on the brink

Chris Hedges, one of my favorite journalists/writers, has written an article summarizing some of the ideas from his latest book about the ‘unreality’ of modern culture.  There are many interesting sections, but here is a good excerpt:

The childish idea that we can always prevail, that reality is never an impediment to what we want, is the central motif of illusion peddled on popular talk shows, by the Christian Right, by Hollywood, in corporate retreats, by the news industry and by self-help gurus. Reality can always be overcome. The future will always be glorious. And held out to keep us amused and entertained are spectacles and celebrities who have become idealized versions of ourselves and who, we are assured, we can all one day become.

The cultural embrace of illusion, and the celebrity culture that has risen up around it, have accompanied the awful hollowing out of the state. We have shifted from a culture of production to a culture of consumption. We have been sold a system of casino capitalism, with its complicated and unregulated deals of turning debt into magical assets, to create fictional wealth for us and vast wealth for our elite. We have internalized the awful ethic of corporatism — one built around the cult of the self and consumption as an inner compulsion — to believe that living is about our own advancement and our own happiness at the expense of others. Corporations, behind the smoke screen, have ruthlessly dismantled and destroyed our manufacturing base and impoverished our working class. The free market became our god and government was taken hostage by corporations, the same corporations that entice us daily with illusions though the mass media, the entertainment industry and popular culture.

After yet another summer of watching mainstream media ignore actual issues or complex stories to endlessly twitter (on and on and on and on) about dead celebrites, Facebook, live celebrties, beer gate, celebrities who we wish were dead, and then go on to just recite government or corporate press releases, it is not hard to agree with Hedges.  But, of course, it goes well beyond that as there is always the other side… the audience.  I don’t think that audiences are well understood or well-served by major media conglomerates today despite all the market research.  These media companies target only a few demographics and feed them little more than corporate marketing.  Still, the system relies on consumers demanding little more than spectacle or light entertainment and I can’t help but agree with Hedges in conecting this to a sliding North American culture.

The rest of the article presents an excerpt from Hedge’s book about the ‘gonzo’ porn industry and the language can get a little graphic.  But there are some very interesting tidbits too: who knew that General Motors was in the porn distribution business?

The article is located at AlterNet: Chris Hedges, “The Rise of Gonzo Porn is the Latest Sign of America’s Cultural Apocalypse”

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Facebook and privacy

In Canada, the federal government’s privacy office held a press conference which included criticisms of Facebook and its control over private information.  (see CBC article.) Not too long ago, I deleted my account because of similar concerns.  And I actually found the ‘delete account’ rather than just the ‘disable account’ page to do it.  Facebook almost makes it impossible to find out how to delete your account and the personal information (and electronic assets) that goes with it.  ‘Disabling’ your account only means that you are no longer using it but Facebook retains it so that the data can still be used and also so that they can keep their number of users high.  When you ‘delete’ your account, Facebook disables it for two or so weeks before deleting it (or so they say).

That was not the only reason I left the service.  I was increasingly unable to keep up with all the stuff on their even though I turned off most of the notifications.  But I also rather disliked what was all going on.  It started with all kinds of zombie apps and just went on from there.  I did like the basic service that they provided… social networking and the easy access to friends’ contact info… and I would have paid maybe $10 a year for that.  But Facebook essentially is trying to be a Billion-dollar company when they should only really be a million-dollar company and so they started adding all kinds of crap applications (so that ‘third-parties’ (read: spammers) could get in there) and really pushed the data mining/advertising (MUCH too intrusive in my opinion). I wouldn’t mind some advertising and data mining but when they announced that they now owned everyone’s uploaded content and then retracted and then ramped up the data mining / apps… that is when I felt they just turned into another monster corporation and would not treat their users with respect nor try to improve the service for the users.

I think too that they ended up turning the service into a really annoying, digital-interactive high school yearbook.  What I wanted from the service was a useful social network and, like I said, I would have been willing to pay a small amount (per year) to use it.  I think they needed to realize (like many other media companies) that their user base / audience is heterogeneous (i.e. not all in high school). And I really did think that they built an interesting and useful interactive social tool… but, in my humble opinion, I think they went ahead and wrecked it all.

Oh well… today, I get much more work done.

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